Learn the fundamentals of copywriting, plus learn how to land copywriting clients.
| Module 1 | Week 1: Introduction to Copywriting |
|---|---|
| Unit 1 | Getting Started With Copywriting |
| Unit 2 | What Is and Isn't Copywriting? |
| Unit 3 | Developing Your Copywriting Voice |
| Unit 4 | Why And How Understanding Your Audience Is Key to Successful Copywriting |
| Unit 5 | Market Research Part 1: The Framework for Understanding Your Audience |
| Unit 6 | Market Research Part 2: Gathering Information |
| Module 2 | Week 2: Fundamentals |
| Unit 1 | Analyzing the Success of Your Copywriting |
| Unit 2 | Product Positioning |
| Unit 3 | How to Create a Hook |
| Unit 4 | Sales Triggers & Social Proof |
| Module 3 | Week 3: Copywriting Genres |
| Unit 1 | Email Copywriting: Part 1 |
| Unit 2 | Email Copywriting Part 2 |
| Unit 3 | Long Form Copywriting |
| Unit 4 | Product Description Copywriting |
| Module 4 | Week 4: Getting Copywriting Clients |
| Unit 1 | Creating A Client Acquisition Process |
| Unit 2 | What Lead Generation Is (And Why You Need It) |
| Unit 3 | 5 Tips for Landing Copywriting Clients |
Have questions, or need support? Email support@writinglaunch.com