Learn the fundamentals of copywriting, plus learn how to land copywriting clients.
| Module 1 | Week 1: Introduction to Copywriting | |
|---|---|---|
| Unit 1 | Getting Started With Copywriting | |
| Unit 2 | What Is and Isn't Copywriting? | |
| Unit 3 | Developing Your Copywriting Voice | |
| Unit 4 | Why And How Understanding Your Audience Is Key to Successful Copywriting | |
| Unit 5 | Market Research Part 1: The Framework for Understanding Your Audience | |
| Unit 6 | Market Research Part 2: Gathering Information | |
| Module 2 | Week 2: Fundamentals | |
| Unit 1 | Analyzing the Success of Your Copywriting | |
| Unit 2 | Product Positioning | |
| Unit 3 | How to Create a Hook | |
| Unit 4 | Sales Triggers & Social Proof | |
| Module 3 | Week 3: Copywriting Genres | |
| Unit 1 | Email Copywriting: Part 1 | |
| Unit 2 | Email Copywriting Part 2 | |
| Unit 3 | Long Form Copywriting | |
| Unit 4 | Product Description Copywriting | |
| Module 4 | Week 4: Getting Copywriting Clients | |
| Unit 1 | Creating A Client Acquisition Process | |
| Unit 2 | What Lead Generation Is (And Why You Need It) | |
| Unit 3 | 5 Tips for Landing Copywriting Clients |
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