Course Progress: The Copywriting Crash Course

Module 1	Week 1: Introduction to Copywriting
Unit 1	Getting Started With Copywriting
Unit 2	What Is and Isn't Copywriting?
Unit 3	Developing Your Copywriting Voice
Unit 4	Why And How Understanding Your Audience Is Key to Successful Copywriting
Unit 5	Market Research Part 1: The Framework for Understanding Your Audience
Unit 6	Market Research Part 2: Gathering Information
Module 2	Week 2: Fundamentals
Unit 1	Analyzing the Success of Your Copywriting
Unit 2	Product Positioning
Unit 3	How to Create a Hook
Unit 4	Sales Triggers & Social Proof
Module 3	Week 3: Copywriting Genres
Unit 1	Email Copywriting: Part 1
Unit 2	Email Copywriting Part 2
Unit 3	Long Form Copywriting
Unit 4	Product Description Copywriting
Module 4	Week 4: Getting Copywriting Clients
Unit 1	Creating A Client Acquisition Process
Unit 2	What Lead Generation Is (And Why You Need It)
Unit 3	5 Tips for Landing Copywriting Clients