Building a professional network is one of the best things you can do for yourself as a freelance writer, but it can often be intimidating and sometimes tricky.
Here’s one technique you can use to easily add to add to your network. If you’re regularly getting clients, then you’ll be able to put this tactic to good use.
Here’s an example of what this technique looks like in practice. Imagine you’ve written a wrapup/goodbye email to your client. You can add something like this either at the end or as a postscript:
Also, if you happen to know anyone who’s in need of some writing, would you mind passing along my name? I’m always looking to work on exciting new projects, so I’d really appreciate it.
This might sound too simple, but it can really work wonders. Even if your client doesn’t have anyone specific in mind, you’ll likely be the first person on their mind when they hear the word “writer.”
It’s also important to understand the impact of word of mouth. People trust those in their networks and are likely to hire others based on a simple recommendation from a trusted source. Believe it or not, it’s much easier to get a job via a recommendation from a former client than from a brand new client you’ve never worked with before.
Next time you’re winding down a project, give this technique a try. It’s harmless, takes seconds, and could end up getting you a wealth of new work.
Your turn: Have you ever used this technique? How has word of mouth benefited you as a freelancer?
If you’ve taken on clients as a freelance writer, you know that it’s not always a smooth experience. Sometimes, you run into clients that are difficult to deal with.
Often, you can catch this early on, but you need to know what to look for. Here are the 3 red flags to watch out for:
There’s a lot more to these red flags than you might think. Each one tells you a lot about a prospective client.
Here’s an in-depth look at each warning sign:
1. The client is vague and unclear.
As I mentioned in the video, lack of clarity means communication issues, and that means it’s harder for you to do your job. But it can also result in client dissatisfaction, and they might even blame you for it (even though you don’t deserve it).
Why? Because most times, clients think they’re giving you sufficient information, but a lot of what they should actually say just stays in their heads. If you don’t make it clear that you’re not on the same page, the client could end up being disappointed and pointing the finger at you. Don’t be afraid to ask for more detail!
2. The client asks a ton of questions.
While this is an obvious sign of micromanagement, it’s also a sign of communication problems. Clients who ask you a lot of questions will expect a lot of answers, sometimes more than you can give. Sometimes, they’ll expect way too much. If you don’t answer their every question immediately, they’ll stop trusting you, which is very manipulative behavior. This is a serious red flag that shouldn’t be overlooked.
3. The client won’t pay you upfront.
More than anything, this signals a lack of trust. Of course, you should have a contract ready for your clients to sign (and we provide an example in our No B.S. Course on Freelance Writing), but if your client still isn’t willing to pay upfront, that’s a huge warning sign that they have reservations about you, and that’s not the best way to start a working relationship.
Remember, you’re a seller of a product––you’re selling the client your writing services. Can you imagine going into a bookstore, buying a book, and telling the person behind the counter that you’ll pay half now and half once you’ve read the book? It’s the same concept, but many clients don’t think of it this way.
Your turn: What red flags have you seen from troublesome clients and/or prospects?
Just as you don’t want anyone to steal your work, you don’t want to steal anyone else’s work. Even if you’re already taking precautions against plagiarizing anyone, you might have wondered if you’re doing enough.
I answer this question in Episode 10 of Freelance FAQ. Check it out:
In short, unless you’re copying large portions of text without citing, you’ll be fine. In most cases, all you need to do is include a link to your source.
Specifically, the typical convention here is to hyperlink the relevant text. For example, if I wanted to reference our blog post on getting paid as a freelance writer, it would look something like this. It’s really that simple!
Of course, you’ll want to check the editorial guidelines of the publication or client you’re writing for. Virtually everyone uses this style, but it does still depend on the publication. It never hurts to go through the writer’s guidelines and check out other posts as well.
Your turn: Have you ever written for a publication or client who required extensive citations?
We get a lot of questions from writers asking how they can protect their work from being plagiarized.
Technically, nothing’s stopping people from simply copying and pasting your work and trying to pass it off as their own.
But is this really something you need to worry about? Check out our latest FAQ video for the answer:
You might be thinking, “But what about work that doesn’t have my name on it? Is that safe?” This is a great question because there are many cases in which you won’t get a byline. A good example is writing website copy for a small business.
In situations like that, plagiarism is still very uncommon. And since most non-bylined work is done for someone else, if a writer or business rips that off, then it’s your client who will suffer, not you.
All in all, plagiarism just isn’t a real threat anymore. Of course, it’s good to take all the precautions you can, but the idea of someone stealing your work doesn’t need to keep you up at night.
Your turn: Has your freelance writing work ever been plagiarized? How did you find out and what did you do?
If you’re interested in ghostwriting, you may have wondered whether it’s possible to use ghostwritten work in your portfolio. It seems like the answer is obviously no, but this isn’t always the case.
In this FAQ episode, I talk about using ghostwriting in your portfolio and answer some tough questions on the topic. Check it out here:
As a thank you for visiting our blog and supporting us, I’ll let you in on a secret.
There’s another big consideration when it comes to using ghostwriting work in your portfolio, and it’s often a deal breaker.
If you’ve watched some of our other videos, you may have heard me talk about social proof. As a writer, you need social proof, and that usually comes in the form of being published on reputable, trustworthy sites. Just like a restaurant wants lots of good reviews, you want lots of good bylines.
When you ghostwrite, your work isn’t published under your own name, which means you don’t get explicit credit for the work. And even if you can use it in your portfolio, ghostwritten work can often have far less social proof than a bylined article.
Also, if no name is on a piece of writing, then anyone could have written it. On the other hand, if your name is credited, then it’s undoubtedly your work.
This doesn’t mean that ghostwriting is worthless––it can be extremely lucrative. However, if you want to build a portfolio, you’ll need to think critically before including any ghostwritten work.
Your turn: Do you have any ghostwritten work in your portfolio? Why or why not?
I’ve gotten a few questions about ghostwriting, and I decided to make that this week’s Freelance FAQ topic.
In today’s video, I cover the benefits of ghostwriting. Check it out:
As I mention in the video, ghostwriting isn’t for everyone. But it’s a very lucrative career path, and you can end up getting a lot of experience.
The majority of my writing work over the last few years has been ghostwriting, and I’ve gotten a lot of knowledge and skills from that experience. I’ve been published in some of the top publications in the world, and while it’s not under my name, I now know what it takes to get there.
Of course, writing under someone else’s name might be a deal breaker. If you’re looking to build authority in your niche, then ghostwriting is probably not for you. On the other hand, if you’re not out to build authority and just want to get more writing jobs, ghostwriting has a lot to offer.
Your turn: What questions do you have about ghostwriting?
In the last episode of Freelance FAQ, I discussed why you shouldn’t use unpublished work in your portfolio, but that’s just one aspect of portfolio curation. While you don’t want to use unpublished work, you also shouldn’t use just everything you have published.
When you’re choosing pieces for your portfolio, you need to have certain factors in mind. The three big factors are quality, relevancy, and authority. Watch the video below to learn more about these, and stick around below for some extra discussion.
To illustrate these concepts, I’ll discuss how I chose pieces for my portfolio.
First of all, take a look at my portfolio. (You don’t have to read the articles––just take a peek at what pieces I’ve included.)
Here’s why I included those pieces:
These pieces represent my best writing, and that’s a big reason why I chose them. But to really understand this, you need to see a comparison.
Here’s one piece from my portfolio that I particularly like. It’s packed full of useful information, and I wrote it quite recently, so it reflects the skills I’ve polished over the last five years.
In comparison, here’s a piece I’ve written that I didn’t include in my portfolio. It’s not bad writing, but it doesn’t exactly match the tone I have now. I also don’t think it’s as well written as the pieces in my portfolio. Again, it’s not bad, but it doesn’t meet my current quality standards.
There are many pieces I’ve written that just aren’t relevant to my career as a writer today. As you’ve seen, I’ve developed a professional, informative tone, and I almost always use that tone no matter the topic.
However, in the past, I didn’t always use that style. Here’s an article I wrote that features a far more casual style. I use anecdotes and the first person heavily, and those elements don’t really appear in my writing anymore.
Other pieces I’ve written, like this one, are simply on sites that almost no one has ever heard of. I should mention that this isn’t a deal breaker––I still have articles in my portfolio that were written for smaller sites––but it’s still a factor I consider. If a piece isn’t on an authority site and doesn’t match my current style, it doesn’t make the cut.
And here’s one bonus tip: Don’t use too many pieces in your portfolio. I’ve seen portfolios with hundreds of pieces, and at that point, you’re not showcasing your absolute best work. By slimming it down, you’ll prioritize quality over quantity. I have 19 right now, and I think that’s plenty. I don’t intend to go over 20 at any point. If I want to include new pieces in my portfolio, I’ll simply remove some old ones.
Your turn: How have you selected pieces for your portfolio? We want to hear from you, so tell us in the comments below.