Freelance FAQ #12: A Simple Trick to Expand Your Network


Building a professional network is one of the best things you can do for yourself as a freelance writer, but it can often be intimidating and sometimes tricky.

Here’s one technique you can use to easily add to add to your network. If you’re regularly getting clients, then you’ll be able to put this tactic to good use.

Here’s an example of what this technique looks like in practice. Imagine you’ve written a wrapup/goodbye email to your client. You can add something like this either at the end or as a postscript:

Also, if you happen to know anyone who’s in need of some writing, would you mind passing along my name? I’m always looking to work on exciting new projects, so I’d really appreciate it.

This might sound too simple, but it can really work wonders. Even if your client doesn’t have anyone specific in mind, you’ll likely be the first person on their mind when they hear the word “writer.”

It’s also important to understand the impact of word of mouth. People trust those in their networks and are likely to hire others based on a simple recommendation from a trusted source. Believe it or not, it’s much easier to get a job via a recommendation from a former client than from a brand new client you’ve never worked with before.

Next time you’re winding down a project, give this technique a try. It’s harmless, takes seconds, and could end up getting you a wealth of new work.

Your turn: Have you ever used this technique? How has word of mouth benefited you as a freelancer?

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